Mamie Patton

I help companies grow by building stronger brands and implementing smarter brand marketing strategy.

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Mamie PattonCEO/CWW (Chief of Why and What If?) at Patton Brand Strategy, LLC As a perpetual student, Mamie Patton is fortunate to possess great brand experience combined with 21st century marketing expertise. Her extensive background in marketing management ranges from Fortune 500’s (Lowe’s, VF Corp.) to new start-ups, providing the ideal skills and insights to help clients grow their brands and engage their customers. She’s worked on both the corporate and the agency sides, as well as creative and account management roles. Mamie’s strengths include smart, creative thinking that she uses to help companies to identify and develop their sweet spot – the intersection between what their brand offers and what customers most value. Mamie’s accomplishments include: Numerous presentations on business growth, social media and branding Created an extensive in-house “university” at an advertising agency to achieve better cross-discipline integration and teamwork. It was cited as one of the key highlights of year by employees. A $27,000 new brand launch delivered over $750,000 in media impressions, including major publications such as the New York Times. Helped a trade organization redefine their brand foundation which was successfully implemented as a management tool. Helped a travel company define their brand foundation and marketing strategy, culminating in the successful redesign of their website and increased traffic and bookings.

VP, Management Supervisor at Trone Advertising

January 2006 - March 2008

President at Red Squirrel Brand Marketing

November 2001 - February 2006

Strategic brand consulting, brand marketing communications, C-level client advisor, new business development

VP at Coyne Beahm Shouse

September 1997 - November 2001

Account Management Leader, New Business Development, Relationship Marketing

Marketing Manager at VF Corporation

November 1982 - May 1995

Chief of Why and What If at Patton Brand Strategy

August 2008

What does a particular brand really stand for? Why? What if...? My passion is helping clients grow their brands by plugging in to their customers. These days, that's an ever changing navigational challenge that requires us to be nimble, flexible and appropriate. It's never been a more exciting time in our business.

Drake University

BA

Perpetual student of 21st century marketing and technology, branding and business growth. Enjoy reading everything from spy thrillers to physics to business books. Love hiking with my dogs in the beautiful NC mountains, good food, good wine,and especially good friends.